More than 245 million people (roughly 80% of population) are online in the United States. Amazingly, as of January 2015, more than 55% of those users access the internet via mobile devices… and that percentage is only growing. Because of this, it is essential that every business owner maintains a professional website that is compatible across computer and mobile devices as well as a variety of brands and platforms.
The ever growing power of the internet ensures constant change. The only aspect you can count on is that what is “new,” search engine optimized, functional, and alluring will change.
Just like any piece of office equipment, websites depreciate in value over time.
Business owners should budget for a new or updated online presence every 3 years. This will not only ensure that you company’s “face” to millions of potential customers is fresh and relevant (subconsciously implying that your company is also current and innovative) but it will also ensure that you are being marketed in the best way to the latest platforms.
For example, a website made 4 years ago will probably have flash components and features that do not convert to phones or tablets easily… while cutting edge 4 years ago, these features that are antiquated and consumer alienating today. That being said, some of today’s most innovative website technology, like HTML5, will undoubtedly be outdated in a few years.
The world is evolving exponentially and business owners need to capitalize on the latest options to reach true market saturation and maximum profitability.
We have worked with hundreds of small business owners over the years and understand that each company is personal and precious. On the other hand, we also know that the ultimate purpose of every business is to be as influential and profitable as possible. Our web design team will create a front-end website (the beautiful “face” of your website that consumers see and read through) that shares the mission of your business (the heart and soul) in a current and clean design deliberately aimed at your target audience.
We coordinate every aspect of the website throughout creation: the logo, the color palette, the icons, the graphics, the imagery, the arrangement of the page, the eye trail, etc…; thus, creating seamless continuity throughout the consumer visit. We will also provide you with some of the aspects of the website (logos and images) that are licensed to be used as both web and print so that you can maintain that professional consistency throughout your brand. All of these steps are deliberately employed to increase consumer confidence, brand recognition, productivity, and profitability.